In a country where more than 63% of its inhabitants never practice any kind of sport, the pandemic only exacerbated the daily stress; Romanians felt more angry, sad and fearful for their future at the end of 2020. In 2021 the CEZ Group in Romania, electricity and natural gas supplier in the southern part of the country, set out on a mission to continue reconnecting people through sports and social causes and to find the real-life heroes – the people that not only successfully navigated the pandemic stress, but also the ones that overcame obstacles in life through the power of sports. But how can we reinvent the 9th edition of an event & consolidate the company`s pledge to support the local audience? By being one of the first companies to return and reconnect in real life with its community & take a stand in the sports history of the small town where it all started. After a year in which the context did not allow for an offline event we needed to gain back the community spirit and offer competitors a breathing moment from their daily stress and struggles. There is a strong community formed around Oltenia’s Marathon.