As communicators, we live in a fragmented society, where people group around different topics, debates, interest, values and beliefs faster and less predictable than before.
At the intersection between brand and consumer universes, we find “the third space”.
Understanding this third space makes us good at building brands’ capacity to contribute to the cultural context that is making them relevant to their consumers.
By unlocking the impact that brands can have on communities and their cultures, we believe we contribute to the overall progress of our society.
We are Cultural Shifters
We are PROI Partners in Romania for 8 years.
Due to this partnership, we can and did implement and coordinate clients’ campaigns in EMEA, APAC and Americas.