HPV diseases do not benefit from high awareness in Romania, with women being at risk due to cervical cancer. In 2017, MSD Romania started a disease awareness campaign meant to inform women about the subject. A roadshow in 10 key cities, meetings with authorities and media plus a PR stunt on World Immunization Week, when a landmark building in Bucharest was part of a videomapping instalation informing women about the perils of HPV diseases.