In partnership with CEZ Group in Romania, Neversea aims to become the world’s first green-energy music festival in 2020, being powered by the green energy produced at CEZ Group’s windfarm.  

Amidst the young generation on whom it is more difficult to make an impression, the challenge of CEZ’s campaign was how to unite green energy with music and make the partnership relevant and engaging for them. 

One month before Neversea, in order to quickly catch the attention of a generation that is constantly in search of the new (the #greengeneration), the campaign started with a worldwide premier experience: the first DJ to mix music on top of a wind turbine (at 100 meters altitude) from Europe’s largest onshore wind park – CEZ Windfarm.  

The moment came to announce the green partnership between CEZ and Neversea, and to confirm that the CEZ area will be the first 100% green area within the 2019 edition of Neversea. The campaign was also a communication teaser for launching the CEZ Verde product.I