Rogalski Damaschin wins HUAWEI Consumer Business Group Romania account and takes over brand communication in the local market

Rogalski Damaschin wins HUAWEI Consumer Business Group Romania account and takes over brand communication in the local market

How to prepare HUAWEI Consumer Business Group Romania strengthen its presence in the local market? Through a collaboration with the PR agency Rogalski Damaschin, which is the brand's new strategic communication partner.

Rogalski Damaschin Agency is known for its achievements in crisis management. It is also the first team from Romania to enter the top 10 of the most creative agencies globally, according to the Global Creative Index conducted by Holmes Report.

Services offered by Rogalski Damaschin for HUAWEI Consumer Business Group Romania

Starting in November 2022, Rogalski Damaschin will provide for HUAWEI Consumer Business Group:

• strategy services
• market research
• planning
• crisis management
• Managing influencers

The collaboration between the agency and HUAWEI, one of the leading brands in technology and a global innovation leader, will consist of developing the communication strategy in the local market by offering digital and PR services.

Through the new partnership, Rogalski Damaschin will offer HUAWEI creative solutions, event management, media relations, influencer marketingand brand activations.

The agency was able to obtain the collaboration with HUAWEI following a selection process conducted in the fall of 2022.

Partnership between HUAWEI Consumer Business Group and Rogalski Damaschin

“Romania is among the best performing markets in the whole CEE region, and this motivates us to choose reliable local partners with which to take our results to a new level in 2023. We are about to launch a rich portfolio of products that we want to make known to the general public with the help of partners with whom we share values such as creativity and innovation.”, he said. Andy Fang, Country Manager Huawei Consumer Business Group Romania.

“HUAWEI is a traditional innovative partner for Romanians and we look forward to exploring together new revolutionary technologies that benefit consumers, as well as new opportunities to promote new models of smartphones, watches, audio devices, networking and PCs,” he said. Eliza Rogalski, Managing Partner and Head of Strategy at Rogalski Damaschin PR.

“Together with our new partner, we aim to achieve unprecedented changes in our daily lives as well as in the local industry,” he added. Eliza Rogalski.

HUAWEI relies on Rogalski Damaschin's expertise in tech PR

Rogalski Damaschin's team of consultants has a proven expertise in tech PR and understands the specifics of consumer journeys in this sector.

This background will contribute to strengthening the market position of HUAWEI Consumer Business Group and its products and services in Romania.