News
Latest news and editorials in PR and communication

Blog
Blog
Write a PR brief when managing a complex product or service
The role of PR is to develop a narrative thread that explains the complexity

Blog
Blog
Write a PR brief when you want to increase your market share
PR brief for increasing market share. How to capitalize on product versatility. Start with a really good PR brief.

Blog
Blog
We are offering 2 scholarships at #TalentBet for August
At the end of the summer we are supporting the future of the communication industry by offering 2 scholarships for talented people who sign up for the August edition of #TalentBet, the career accelerator organized by The Alternative School in August.

Blog
Blog
What's New in Employer Branding?
Employer branding news. The staffing crisis brings employer branding briefs to PR agencies. Find out what's changing in employer branding.

Blog
Blog
Alina Damaschin: There was a lot of talk at Cannes-2022 about “purpose fatigue”
Alina Damaschin, judge at Cannes Lions 2022. About authentic communication, diversity, and purpose fatigue. See behind-the-scenes insights from Cannes 2022.





