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Latest news and editorials in PR and communication
Blog
Blog
Write a PR brief when everything you get from your agency is a cliché
The most anti-cliché discipline of communication, PR always has to create news to survive in the attention economy.
Blog
Blog
Write a PR brief when managing a complex product or service
The role of PR is to develop a narrative thread that explains the complexity
Blog
Blog
Write a PR brief when you want to increase your market share
In 2022, the concept of trust needs to be redefined. It's no longer enough just to be transparent and have a constant dialogue with stakeholders, you need to genuinely integrate your brand into consumer communities.
Blog
Blog
We are offering 2 scholarships at #TalentBet for August
At the end of the summer we are supporting the future of the communication industry by offering 2 scholarships for talented people who sign up for the August edition of #TalentBet, the career accelerator organized by The Alternative School in August.
Blog
Blog
What's New in Employer Branding?
The other day we explored the fascinating universe of a DIY store in search of a banal latch. Not being exactly a locksmith specialist, I enlisted the help of a sales consultant in the store who showed up after about 20 minutes
Blog
Blog
Alina Damaschin: There was a lot of talk at Cannes-2022 about “purpose fatigue”
Alina Damaschin, sworn in at Cannes Lions 2022. About authentic communication, diversity and purpose fatigue. See insights from behind the scenes at Cannes-2022.
Finance & Banking
Finance & Banking
Communication strategy
Content marketing
Digital marketing
Video creation & development
factory by Raiffeisen Bank
In 2019, Raiffeisen Bank wanted to develop the Factory program in order to make it more attractive to the entrepreneurial community, thus positioning the brand as one that supports the start-up community.