News
Latest news and editorials in PR and communication

Blog
Blog
Write a PR brief when everything you get from your agency is a cliché
The most anti-cliché discipline of communication, PR always has to create news to survive in the attention economy.

Blog
Blog
Write a PR brief when managing a complex product or service
The role of PR is to develop a narrative thread that explains the complexity

Blog
Blog
Write a PR brief when you want to increase your market share
PR brief for increasing market share. How to capitalize on product versatility. Start with a really good PR brief.

Blog
Blog
We are offering 2 scholarships at #TalentBet for August
At the end of the summer we are supporting the future of the communication industry by offering 2 scholarships for talented people who sign up for the August edition of #TalentBet, the career accelerator organized by The Alternative School in August.

Blog
Blog
What's New in Employer Branding?
Employer branding news. The staffing crisis brings employer branding briefs to PR agencies. Find out what's changing in employer branding.





