HILS Development and Rogalski Damaschin initiate long-term partnership

HILS Development and Rogalski Damaschin initiate long-term partnership for corporate communication

• Rogalski Damaschin PR agency will manage corporate communication and all projects in this area under the umbrella of HILS Development.
• Through this partnership, Rogalski Damaschin aims to generate business results and positive impact in the community, drawing on the experience of over 15 years in urban development projects.

HILS Development, the entrepreneurial company that owns the most important residential portfolio in eastern Bucharest, has appointed Rogalski Damaschin agency as a long-term communication partner.

Rogalski Damaschin is responsible for the development and implementation of the corporate communication strategy and all projects developed under the umbrella of HILS Development, with the involvement of all the agency's expertise.

Objectives of the partnership between HILS Development and Rogalski Damaschin

Through all corporate communication efforts and involvement in the company's communication projects, the reputation of HILS Development and its adequate positioning in the public space will be the main objectives.

“During a selection process that lasted 6 weeks, we found in the Rogalski Damaschin team a robust, creative and results-oriented partner.

Together we are on a mission to strengthen the reputation of HILS Development and accelerate the positioning of this brand in the public space as a mature, professional player and creator of communities,” said Iulia Iana, Head of Marketing HILS Development

How Rogalski Damaschin's expertise merges with the communication needs of HILS Development

With a long experience in the area of urban development projects, Rogalski Damaschin is a valuable partner for HILS Development.

“Rogalski Damaschin is the agency whose name is linked to some of the most important urban developments that have changed the face of major cities over the past 15 years. During this time, we have learned to bring the language of architects, designers, builders closer to communities, respecting their identity, but also the need of cities to develop.

I found in the HILS Development team the seriousness, responsibility and vision that we have always admired in the great Romanian entrepreneurial companies. Together we will continue to take HILS Development projects to the next level and generate business results and positive impact in the community,” stated Eliza Rogalski, Managing Partner Rogalski Damaschin

How Rogalski Damaschin became the communication partner of HILS Development

HILS Development's partnership with Rogalski Damaschin is the result of a careful market research process and industry-specific consultancy coordinated by Sorina Deacon. The collaboration covers all areas of corporate and brand communication as well as the ESG component that comes to respond to the new challenges in the field of urban development.

Rogalski Damaschin's experience in urban development projects

Rogalski Damaschin's previous experience in the field of urban development includes reference projects such as:

• the launch of Baneasa Shopping City and the area in its vicinity (2007-2009)
• launch of Petrom City through a project to decontaminate a site affected by World War II bombings (2008-2009
• launch of the Promenada retail project in the Northern area of Bucharest (2013)
• positioning Iulius Group as a champion of urban regeneration (2021-2022).

About HILS Development

HILS Ontwikkelingis a residential and mixed-use development company, founded by Ionuț Negoiță, with over 19 years of experience in real estate and 11,000 homes built and sold in Bucharest. The company's mission is to build new communities and create living conditions for quality living.

HILS Development's vision of community development through mixed-use projects extends over a 20-year horizon. Currently, HILS Development manages six large-scale projects in Bucharest and completes over 1000 apartments annually.

About Rogalski Damaschin

With over 17 years of activity, Rogalski Damaschinis one of the most influential and performing communication agencies in Romania, having a portfolio of clients active in the energy industries, technology, automotive industry, financial banking, pharmaceutical industry, urban development, construction, culture or workforce motivation.

The agency is a member of PROI Worldwide and was ranked 3rd in the list of the most creative agencies in EMEA in 2020.

Imagination for results

The vision of the agency is to achieve results for its clients through the power of imagination. The context full of changes and challenges forces the business environment to respond in ways that are in line with growth objectives but also with public expectations.

Through the exercise of imagination, the agency discovers communication perspectives that explore new meanings, with the aim of reaching concrete, measurable and relevant business results.

The agency supports its manifesto “imagination for results” through a culture of curiosity, courage and empathy, collaboration and mutual trust.

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