Rogalski Damaschin completes a 100,000 euro investment in an AI agent for communication crisis management

Crisis Desk AI is the first AI agent launched by Rogalski Damaschin and marks a new step in the development of AI-based solutions for strategic communication. The tool amplifies human expertise, providing organizations with a rapid initial framework for analysis and decision-making in situations that could negatively impact their reputation.  

Developed based on nearly 20 years of experience in crisis management for key industries – such as food, energy, or banking – the agent is multilingual and adaptable to any risk scenario. Thus, Crisis Desk AI targets both the Romanian market and the global communication ecosystem as an export product.

In the first 100 days after its launch, the platform can be used for free, and will subsequently be monetized based on the complexity thresholds requested by users.

The first AI product launched by Rogalski Damaschin

The launch comes after the agency initiated an internal task force in 2025 to identify potential technologies and application areas within its service portfolio. This initiative was preceded by a study on the application needs and use of AI within Romanian organizations.

"In crisis communication, two resources are essential: experience and speed. Experience is universally recognized for its role in supporting a responsible decision-making process during crisis situations. However, speed is critical for timely implementation when the public exerts pressure and demands reactions. Until 2025, when we began to systematically approach the implementation of AI automations within the agency, we had internationally recognized crisis management expertise, but we couldn't be faster than misinformation, rumors, or negative reactions on social media. In 2025, we created the first AI task force within the agency to integrate these technologies into our workflows, and we decided to start developing our own portfolio of AI agents with one dedicated to crisis communication, because we felt that the entire business community needs clarity, speed, and structure when reaction time is essential," explains Eliza Rogalski, Managing Partner at Rogalski Damaschin, detailing how Crisis Desk AI was built.

Crisis Methodology, Coded into the AI Algorithm

In the current context where any conflict can escalate publicly within minutes, Crisis Desk AI offers organizations an agile framework for analysis, decision, and response, being especially useful for communication, marketing, management, and legal departments facing situations with potential reputational impact or seeking to learn how to prevent such situations.

Crisis Desk AI translates two decades of experience in real crisis management into an advanced linguistic model. The platform automates the analysis matrix currently used by Rogalski Damaschin consultants. Every clarification question and response direction generated by the algorithm follows the rigorous methodologies that have earned the agency recognition in PRovoke Media's global top 100 Corporate PR agencies, as well as numerous local and international awards for crisis communication and prevention.

How Crisis Desk AI Works

Crisis Desk AI digitizes the agency's crisis methodology into a secure, 24/7 accessible format. The user confidentially describes the situation, and the AI agent provides immediate decision-making support during the initial stages of an incident:

• Identifies reputational risks through clarifying questions;

• Recommends concrete action steps;

• Generates preliminary communication guidelines, prior to the final strategy.

Why Speed Matters in Crisis Communication

Viral posts, public complaints, operational incidents, or internal issues that become public can immediately put pressure on a company's reputation. In such situations, initial decisions can either reduce public pressure or amplify it.

Crisis Desk AI is built for this critical interval: it provides structure, clarity, and an initial risk assessment, enabling teams to react coherently and quickly.

A Solution Built on Practical Experience in Industries with High Reputational Exposure

Crisis Desk AI leverages the experience Rogalski Damaschin has gained in preventing and managing crisis situations for organizations in energy, industrial production, technology, retail, automotive, financial services, healthcare and pharmaceutical industries, urban development, construction, as well as for individuals who have faced events generating criticism and public pressure.

These industries share high public exposure, operational complexity, and the need for clear reactions in tense contexts. By automating a reputational analysis process, Crisis Desk AI supports better coordination between communication, management, and the teams forming crisis cells.

About Rogalski Damaschin

With nearly 20 years of experience, Rogalski Damaschin is one of Romania's most influential and high-performing communication agencies, boasting a client portfolio across industries such as energy, technology, automotive, financial-banking services, pharmaceuticals, urban development, construction, culture, and workforce motivation. 

In 2025, Rogalski Damaschin was included by PRovoke Media in the top 100 Corporate PR agencies worldwide.

Imagination for Results    

The agency's vision is to achieve results for its clients through the power of imagination. The current context, full of changes and challenges, compels the business environment to respond in ways that align with growth objectives and public expectations. 

Through the exercise of imagination, the agency uncovers communication perspectives that explore new meanings, aiming to achieve concrete, measurable, and business-relevant results. The agency upholds its "imagination for results" manifesto through a culture of curiosity, courage, empathy, collaboration, and mutual trust.   

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