Rogalski Damaschin expands its core of partners

Rogalski Damschin expands its core of partners

• Alexandra Radu becomes the new partner of Rogalski Damaschin agency and takes on the role of Head of Brand Strategy, strengthening the agency's leadership core.
• Alexandra's experience and expertise in award-winning national and international campaigns reinforces the agency's positioning as a trusted partner for complex communication services.

Alexandra Radu becomes the new partner of Rogalski Damaschin agency, following a process of broadening the core of partners started 2 years ago, still open to consultants with outstanding performance from within the agency.

The process will continue as a natural stage in the maturation of the agency whose development has always been based on the organic growth of professional skills and team loyalty.

Alexandra Radu has been part of the current team since before the creation of the agency, 16 years ago, being part of her consistently recognized success at major international or local communication competitions through reference campaigns.

With the entry into the partner core, Alexandra Radu also takes on the role of Head of Brand Strategy, coordinating projects that have an increased focus on brand affirmation in the public space.

The role of Alexandra Radu and expertise in top campaigns at Rogalski Damaschin

Industry Expertise

The new role comes as a result of the accumulation of valuable expertise that allows to express the identity of brands in communication language, which Alexandra Radu demonstrated in projects and campaigns for clients in industries such as pharmaceutical, banking, retail, real estate, technology and FMCG.

Involvement in campaigns for agency clients

Alexandra has solid experience in developing and implementing complex communication campaigns for agency clients. They received the appreciation of the juries of national and international communication competitions, such as: Romanian PR Awards, Webstock, SABRE Awards, Digital Communication Awards, European Excellence Awards.

In 2019, one of the campaigns coordinated by Alexandra Radu was placed 2nd in the list of the best communication campaigns worldwide by the Global SABRE Awards jury, and received the distinction of Platinum Best-in-Show for the EMEA region.

Together with Eliza Rogalski — Head of Corporate Reputation and Alina Damaschin — Head of Creative, Alexandra's role strengthens the agency's position as a legitimate partner for global communications services.

Rogalski Damaschin: culture, values and positioning in the communication market

Organizational culture and vision of the agency

“Alexandra's entry into the core of partners is the expression of a vision that we have been working on for more than 2 years and that comes to meet many business needs. We are an organically growing organization that has always generated its leaders naturally, as a result of a culture of learning, creativity and performance, loyalty and transparency.

Alexandra is the result of this culture because she is even one of its creators. I am happy and proud of her career and I am convinced that the new role will provide her with all the challenges that a leader like her needs for this stage of her career.”said Eliza Rogalski, Founder & Head of Corporate Reputation.

Collaboration and recognition of team strengths

“We are a team of people who rely on people, on recognizing the strengths of each individual professional and on collaboration. Together with Eliza we have always remained faithful to the values that we have developed the business and attentive to those with whom we have built it up to this point, to their individual skills, to their characters, to their plans.

Alexandra has long had this partner mentality that today we officially recognize. I am extremely happy about this new beginning with a man with whom I have lived many memorable moments in the life of the agency. Moreover, he is a man who above all has the maturity, curiosity and will to build together with us and team a strong business and valuable communication projects for customers and people.”said Alina Damaschin, Co-Founder & Head of Creative.

Future prospects and plans of Alexandra Radu

“I am extremely grateful to Eliza and Alina for the trust shown, another form of manifestation of the autonomy and independent way of working that we found in Rogalski Damascene from the very beginning.

I am excited about the opportunities the new role offers me, primarily from the perspective of Head of Brand Strategy, where I hope to have the chance to work alongside the agency's clients to build meaningful communication projects together.

I am also equally excited about the prospect of a partner, where I will be able to contribute to strengthening a way of working grounded in strategy and creativity with results, together with my colleagues”said Alexandra Radu, Partner & Head of Brand Strategy.

Rogalski Damaschin in the communication market

With over 17 years of activity, Rogalski Damaschin is one of the largest and most successful communication agencies in Romania, with a portfolio of clients active in the energy, technology, banking, pharmaceutical and consumer products industries.

The agency is a member of PROI Worldwide and was ranked 3rd in the list of the most creative agencies in EMEA in 2020.

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