CEZ (Evryo): Energiada - National Public Information Campaign
Preview/Description: Information campaign for monthly savings on utility bills, signed for CEZ Sale (from the current Evryo Group)
Category: energy
Expertise: Strategia di comunicazione, Development di contenuto, creazione video e sviluppo, Marketing influencer
Background: the need for energy efficiency in Romania
In a country where Romanians are facing a high degree of energy poverty, with a record level of energy imports and, implicitly, with an alarming increase in energy prices, the concept of “energy efficiency” is not yet on the public agenda.
Energiada: national energy saving education and information campaign
Communicated in the form of a parallel between the professional performance of some Romanian personalities who excel in their fields of activity and the performance in the energy field, Energiada, the Energy Efficiency Olympiad, is a national public information campaign initiated by CEZ Sale (from the current Evryo Group), which aims to inspire and motivate consumers to adopt effective behavior from the point of view from an energetic point of view.
PR Actions and Tactics to Promote Energy Efficiency
The campaign started with the presentation of five inspirational stories of people working in areas with high energy consumption: gastronomy, technology, event organization, sports performance and audio-video production.
By analogy with different passions, a field full of rules, such as energy efficiency, acquired a playful component and was communicated with a strong urge to bring energy efficiency to the performance level.
The 5 videos of the campaign gathered hundreds of thousands of views on social media channels, and Handbook of Energy Efficiency(e-book) has been downloaded by over 2000 people. Also, due to the positive feedback received from employees, customers, and the public on social media, CEZ decided to continue Energiadaand in 2022.
The campaign also integrated other dedicated PR actions and tactics to contribute to increasing public awareness and adopting energy-efficient behaviour:
- presentation of 10 practical measures to reduce consumption and, by implication, reduce the cost of energy and natural gas bills -> Energy Efficiency Handbook #Acasă
- providing fast, unlimited and free access to the most useful and relevant sources of information -> Efficiency Portal
- supporting customers through customized products and services that ensure optimal energy consumption
Frequently asked questions:
1/ What is energy efficiency at home?
Energy efficiency at home involves the smart use of electricity and natural gas resources, so that you achieve the same comfort with lower consumption. It includes home insulation, the use of energy-efficient appliances, scheduling consumption at hourly intervals at reduced rates, and periodic maintenance of equipment.
2/ What is the Energiada campaign?
Energiada is a national education and information campaign, initiated by CEZ Práce (from the current Evryo Group), aimed at inspiring and motivating consumers to adopt energy-efficient behavior. The campaign uses inspirational stories and examples from high-energy areas to promote resource saving and cost reduction on utility bills.
3/ How can I reduce my energy bill at home?
To reduce your energy bill, it is recommended to use LED bulbs, turn off household appliances when not in use, use appliances with high energy efficiency (class A++ or A+++) and optimize hot water consumption. Small measures, applied consistently, can bring savings of up to 20% on monthly costs.
4/ What are the simplest measures to save energy?
Among the most effective actions are: adjusting the temperature in the home to an optimal level, turning off appliances and lights when not in use, replacing LED bulbs, reducing the time of using hot water and regular maintenance of power plants and household appliances. These simple measures, constantly applied, can significantly reduce consumption and monthly costs.
