ING Bank Romania announces partnership with PR agency Rogalski Damaschin

ING Bank Romania announces partnership with PR agency Rogalski Damaschin, which will manage the bank's communication strategy

• The PR agency Rogalski Damaschin will manage the communication strategy of ING Bank Romania.
• The choice of agency confirms ING's confidence in Rogalski Damaschin's financial expertise and experience.

ING Bank Romania, the universal bank with more than 30 years of local activity, announces the appointment of Rogalski Damaschin as the public relations agency responsible for the development and implementation of the bank's communication strategy.

ING Bank's partnership with Rogalski Damaschin is the result of a selection process that has been carried out in several stages of qualification and covers all areas of corporate communication, brand, ESG and communication dedicated to the internal audience.

The objectives of the partnership between ING Bank Romania and Rogalski Damaschin

ING Bank relies on this partnership to strengthen the bank's reputation and create valuable campaigns for its audience.

“ING Bank is a brand with a strong economic and social footprint in Romania, the bank's products are used daily by more than 1.9 million customers who trust us. We are confident that, by collaborating with Rogalski Damaschin, we have a robust communication partner with us that will help us not only to strengthen the reputation of ING Bank in Romania, but also to develop relevant and impactful projects and initiatives for our audiences,” he said. Silvia Jalea, Head of Internal & External Corporate Communication, ING Bank Romania.

How Rogalski Damaschin will contribute to the development of ING Bank's communication projects

PR Agency Rogalski Damaschin enters into this partnership with important experience in zone finance.

“Rogalski Damaschin's expertise in finance is one of the strongest on the market and has, over time, contributed to the development of communication campaigns that have built strong bridges of communication with customers, business partners and the domestic public,” he said. Alexander Radu, Partner & Head of Brand Strategy at Rogalski Damaschin.

“We are extremely excited about this collaboration with an innovative brand in the banking sector, which we have long admired, and believe that the agency's experience can make a real contribution to creating creative and relevant communication opportunities for ING Bank with its audience,” he added. Alexander Radu.

About ING Bank Romania

ING Bank Romania is part of ING Group, a global international financial institution that provides banking services to more than 38 million individual customers, companies or institutions in more than 40 countries.

Established in 1994, ING Bank Romania is now a universal bank, offering products and services to all categories of customers — large and small companies, financial institutions, small entrepreneurs and individuals.

ING Bank Romania is the only bank with organic growth in the top 10 local banks by assets, without acquisitions of client portfolios or other banks. ING Bank Romania is a universal bank with more than 1.9 million customers from three business segments: individuals (retail), SMEs & Mid-Corporate and Wholesale Banking. ING's mission is to support people to be one step ahead, in life and in business.

About Rogalski Damaschin

With over 17 years of activity, Rogalski Damaschinis one of the most influential and performing communication agencies in Romania, having a portfolio of clients active in the energy industries, technology, automotive industry, financial banking, pharmaceutical industry, urban development, construction, culture or workforce motivation.

The agency is a member of PROI Worldwide and was ranked 3rd in the list of the most creative communication agencies in EMEA in 2020 (by number of employees).

Imagination for results

The vision of the agency is to achieve results for its clients through the power of imagination. The context full of changes and challenges forces the business environment to respond in ways that are in line with growth objectives, but also with public expectations.

Through the exercise of imagination, the agency discovers communication perspectives that explore new meanings, with the aim of reaching concrete, measurable and relevant business results. The agency supports its manifesto “imagination for results” through a culture of curiosity, courage and empathy, collaboration and mutual trust.