CEZ Group becomes Evryo Group: Rebranding campaign

CEZ Group becomes Evryo Group: Rebranding campaign

Background of the rebranding campaign

Bringing together five different companies with wind, hydropower, solar power and energy distribution activities, CEZ Group (now Evryo Group) is the largest private producer of green energy in Romania.

It is distinguished by unique achievements, such as obtaining the first patent for a system that reduces energy losses in a wind farm or the launch of the first floating photovoltaic energy system in Romania.

In 2024, the CEZ Group needed a new identity that would highlight the Group's concern for a green future and put the benefit of people, communities and the planet at the heart of all actions.

Evryo's new identity outlined in rebranding campaign

After 19 years and a brand known for its green energy and the importance it attaches to people and communities, CEZ Group has opened a new chapter with a new identity. A new promise, new ambitions and values, in the same organization.

Thus, CEZ Group in Romania became Evryo Group in 2024. The rebranding campaign integrated the development of a new brand identity with specific elements:

• The name Evryo essentially encapsulates the brand's mission: writing the best future scenario for “every man”. The inspiration followed a natural course, and the name was derived from the promise contained in the brand's mission: “each of us”/“everyone of us”/“every you”/“evryo”.
• The logo integrates a graphic symbol that expresses dynamism and evolution and is inspired by the robust architecture of moving wind turbines.
• We have integrated into the brand manual new colors inspired by nature and a complementary range that offers contrast and vitality.
• We have introduced a new font family, which improves written communication.
• We have redefined the values of the company.

Communication campaign on rebranding

Entitled “Change Starts with Us”, the rebranding campaign highlights Evryo Group's concern for a green future and puts the benefit of people, communities and the planet at the heart of all actions.

The campaign was launched for the first time in the domestic community, through an invitation from the CEO to participate in an event celebrating a new milestone in the history of the organization.

For consistency in communication and to give the same priority in revealing the new identity among all employees, the internal event was held simultaneously in 10 different cities where the main headquarters of the Evryo Group companies were located, with a total of more than 900 employees participating.

The campaign also included a TV spot, various executions for the online environment, social media and PR.

Nature and wind were the source of inspiration in composing the campaign music and an audio signature for the new brand, and the original composition is signed by Romanian artist Raul Kusak.

‍