Rogalski Damaschin signs new identity of Evryo Group
After 19 activities in the Romanian energy market, CEZ Group in Romania becomes Evryo Group. The strategy, new identity and rebranding campaign are signed by Rogalski Damaschin, the group's communications agency for 10 years. The new identity highlights the Group's concern for a green future and puts the benefit of people, communities and the planet at the heart of all actions
Rebranding
Energy
Sustainability
Industry
Blog


Evryo, a brand about the importance of every man
The name Evryo essentially encapsulates the brand's mission: writing the best future scenario for “every man”. The Evryo graphic symbol is inspired by the robust architecture of moving wind turbines that express dynamism and evolution.
Nature and wind were the source of inspiration in composing the campaign music and an audio signature for the new brand. The original composition is signed by Romanian artist Raul Kusak.
“The energy and power of the song is due to the sound palettes created by the sounds of natural musical instruments. Acoustic instruments, live. I chose and relied on the instruments of the symphony orchestra, starting with the percussion instruments, going through the sound of the chords and ending with the brasses that are wind instruments, that is, they work with air.”, Raul Kusak.
Entitled “Change Starts with Us”, the rebranding campaign highlights Evryo Group's concern for a green future and puts the benefit of people, communities and the planet at the heart of all actions. The campaign includes a TV spot, online executions, social media and PR.
Further recognition for the partnership between the (current) Evryo Group and Rogalski Damaschin was achieved at the SABRE Awards EMEA 2024 gala in London. Rogalski Damaschin and Evryo won important recognitions: a GOLD SABRE Awardin the category The Balkans, for the employer branding campaign”For CEZ reasons” and an Certificate of Excellence in the SABRE Innovation Awards, in category AI/Virtual Reality/Augmented Reality/Immersive Technology for the campaign”Turn back time for nature.”, finalist campaign and in the ESG category.


