HILS Development and Rogalski Damaschin initiate long-term partnership

Bucharest, 18.09.2024.

HILS Development, the entrepreneurial company that owns the most important residential portfolio in eastern Bucharest, has appointed Rogalski Damaschin agency as a long-term communication partner. In this capacity, Rogalski Damaschin is responsible for the development and implementation of the corporate brand communication strategy and all projects developed under the umbrella of HILS Development, with the involvement of all the agency's expertise.

“De-a lungul unui proces de selecție care a durat 6 săptămâni am descoperit în echipa Rogalski Damaschin un partener robust, creativ și orientat către rezultate. Împreună avem misiunea de a consolida reputația HILS Development și de a accelera poziționarea acestui brand în spațiul public, ca un jucător matur, profesionist și creator de comunități,”

Iulia Iana, Head of Marketing HILS Development

“Rogalski Damaschin este agenția al cărei nume se leagă de unele dintre cele mai importante dezvoltări urbane care au schimbat fața marilor orașe în ultimii 15 ani. În acest timp, am învățat să aducem limbajul arhitecților, al designerilor, al constructorilor mai aproape de comunități, respectând identitatea lor dar și nevoia orașelor de a se dezvolta. Am găsit în echipa HILS Development seriozitatea, responsabilitatea și viziunea pe care le-am admirat întotdeauna la marile companii antreprenoriale românești. Vom continua împreună să ducem proiectele HILS Development la următorul nivel și să generăm rezultate de business și impact pozitiv în comunitate,”

Eliza Rogalski, Managing Partner Rogalski Damaschin

HILS Development's partnership with Rogalski Damaschin is the result of a careful market research process and industry-specific consultancy coordinated by Sorina Deacon. The collaboration covers all areas of corporate and brand communication as well as the ESG component that comes to respond to the new challenges in the field of urban development.

Rogalski Damaschin's previous experience in the field of urban development includes reference projects such as the launch of Baneasa Shopping City and the area in its vicinity (2007-2009), the launch of Petrom City through a project to decontaminate a land affected by the bombings of the Second World War (2008-2009), the launch of the retail project Promenada in the Northern area of Bucharest (2013) as well as positioning Iulius Group as a champion of urban regeneration (2021-2022).

About HILS Development

HILS Ontwikkelingis a residential and mixed-use development company, founded by Ionuț Negoiță, with over 19 years of experience in real estate and 11,000 homes built and sold in Bucharest. The company's mission is to build new communities and create living conditions for quality living.

HILS Development's vision of community development through mixed-use projects extends over a 20-year horizon. Currently, HILS Development manages six large-scale projects in Bucharest and completes over 1000 apartments annually.

About Rogalski Damaschin

With more than 15 years of activity, Rogalski Damaschinis one of the most influential and performing communication agencies in Romania, having a portfolio of clients active in the energy industries, technology, automotive industry, financial banking, pharmaceutical industry, urban development, construction, culture or workforce motivation. The agency is a member of PROI Worldwide and was ranked 3rd in the list of the most creative agencies in EMEA in 2020.

Imagination for results

The vision of the agency is to achieve results for its clients through the power of imagination. The context full of changes and challenges forces the business environment to respond in ways that are in line with growth objectives but also with public expectations. Through the exercise of imagination, the agency discovers communication perspectives that explore new meanings, with the aim of reaching concrete, measurable and relevant business results. The agency supports its manifesto “imagination for results” through a culture of curiosity, courage and empathy, collaboration and mutual trust.